Read this as a Prime card
Fast answer
Amazon Prime Visa is worth it as a side card if Prime already fits your life and Amazon or Whole Foods spend is real. It is not a good default-wallet card because the 1% fallback loses to simple 2% cards on broad spending.
Amazon Prime Visa is a Prime shopping card before it is anything else. The no-fee headline is true, but the economic gate is not the annual fee. The gate is whether Prime already makes sense in your household and whether enough of your spend genuinely lives in Amazon and Whole Foods.
That framing matters because the reward chart is uneven. Prime members get 5% at Amazon.com, Amazon Fresh, Whole Foods Market, and on Chase Travel purchases. Gas stations, restaurants, local transit, and commuting get 2%. Everything else gets only 1%.
So the card should not be read like a broad cash-back winner. It is a narrow but useful side card. If you already have Prime and already spend heavily in the Amazon ecosystem, the 5% lane can be excellent. If you are trying to justify Prime through the card, the case gets much weaker fast.
That is why the calculator leads with TripTruth Efficiency instead of plain ROI. A card can show a healthy percentage if you push the right spend through one narrow lane. The harder question is whether that value is clean, repeatable, and natural in a real wallet.